Vinitaly Singapore was launched for the first time in SE Asia with an inauguration and press conference held at the Shangri-La Hotel, Singapore on 21 January 2010.
 
The event generated a lot of interest both among trade visitors as well as among wine lovers in Singapore. Most of the leading wine importers, distributors, retailers and representatives from the Ho.Re.Ca segment were present at the event together with leading media representatives and wine experts from the region. The event also saw attendees coming in from Thailand, Japan and China.
 
The Panorama seminar on Italian wines conducted by Edwin Soon on the second day of Vinitaly Singapore generated a lot of interest and was well attended. The olive oil tasting organised by UNAPROL: the Italian Consortium of Olive Oil Producers was well received where attendees got the opportunity to taste and appreciate the flavour and texture of some of Italy’s premium olive oils.
 
Jointly organised by Veronafiere, Buonitalia & Italian Trade Commission, Singapore under the patronage of Embassy of Italy, Vinitaly Singapore was managed by IEM srl, Italy and Felicitas Global Pte Ltd, the SE Asia representative of Veronafiere.