Vinitaly Singapore was launched for the first time in SE Asia with an inauguration and press conference held at the Shangri-La Hotel, Singapore on 21 January 2010.

The event generated a lot of interest both among trade visitors as well as among wine lovers in Singapore. Most of the leading wine importers, distributors, retailers and representatives from the Ho.Re.Ca segment were present at the event together with leading media representatives and wine experts from the region. The event also saw attendees coming in from Thailand, Japan and China.

The Panorama seminar on Italian wines conducted by Edwin Soon on the second day of Vinitaly Singapore generated a lot of interest and was well attended. The olive oil tasting organised by UNAPROL: the Italian Consortium of Olive Oil Producers was well received where attendees got the opportunity to taste and appreciate the flavour and texture of some of Italy’s premium olive oils.

Jointly organised by Veronafiere, Buonitalia & Italian Trade Commission, Singapore under the patronage of Embassy of Italy, Vinitaly Singapore was managed by IEM srl, Italy and Felicitas Global Pte Ltd, the SE Asia representative of Veronafiere.
                      Inaugural Ceremony :
                 (First photo, from L-R) : Dr. Massimiliano Sponzili (Italian Trade Commissioner); Dr. Giovanni Mantovani (CEO, Veronafiere);
                  Dr. Andrea De Felip (Deputy Head of Mission, Embassy of Italy); Mr. Shaun Goh (Director for Exhibitions & Conferences, BTMICE
                  Grp, STB); Dr. Michele Bungaro (Head of Press Office & PR UNAPROL); Mr. Edwin Soon (wine expert)

                        Networking Dinner:
                         Panorama of Italian Wines Seminar:
                    Seminar conducted by Mr. Edwin Soon, wine expert and
                       Olive Oil Seminar:
                     Seminar conducted by Mr. Fulvio Genovese of UNAPROL,
                     consortium of olive oil producers in Italty
                      Food and Wine Evening:
  "...Congratulations! It was the best Italian wine event in the last 15 yearsin Singapore.
     It has been a pleasure to see the Wine industry excelling in some areas that we are not
       familiar and taken for granted.With people like you and I, we can make the difference! "
                                                                                                                     - Mr. George Wong -
                                                                                                                           Wine Lovers Club, Singapore   
 "We would like to thank you for the impeccable organisation of the event which
enabled us to know in a more concrete and detailed manner the Singaporean market.
We felt that this market presents a very interesting prospect for our activities."
                                                                                                                  - Ms. Federica Tarabra
                                                                                                                           MGM Mondo Del Vino SRL, Italy


 " It was a pleasure to meet you (Ms. Radhika, President-Felicitas Global)
again in Singapore after your interesting presentation at Vinitaly 2009
which stimulated us to undertake this trip to know the Singapore market."
                                                                                                                      - Ms. Maddalena Masarati -
                                                                                                                         Poderi di San Pietro, Italy

 "It was an enriching session meeting the different wine owners/representative and
also meeting new friends during the event.The event was well managed
and congratulations once again for doing a good job."
                                                                                                                - Mr. Benny Lee -   
                                                                                     Credit Agricone, Singapore
  "...Keep up the good work!"
                                                                                      - Mr. James Ching -
                                                                                                                          International Enterprise (IE) Singapore